This Cookie Policy applies to the websites accessible under “www.mrsmummyphd.com” (the “Site”).
This Site uses cookies. Cookies are small files containing certain information that are stored on your device. Cookies are served either by Mrs Mummy PhD – so-called “first party cookies” – or by third parties providing services to Mrs Mummy PhD; such cookies are referred to as “third party cookies”.
Cookies are necessary to provide certain functionalities on a website, e.g. to maintain a language choice made by a user. Moreover, cookies enable the respective issuer (Mrs Mummy PhD or a third party) to recognize that the Site was previously called up by a certain end device, allowing the identification of returning visitors (or rather their end devices) and gathering information about their usage of the website and their presumed interests.
This information is used to improve the Site and to deliver relevant advertisement for Mrs Mummy PhD and services on the Site as well as on third party sites.
Cookies can be assigned to four categories, depending on their function and intended purpose: strictly necessary cookies, performance cookies, functionality cookies, and marketing cookies.
Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the Site and use its features, such as setting your privacy preferences, logging in or filling in forms. Without these cookies, services requested through usage of our Site cannot be properly provided.
Strictly necessary cookies do not require consent from the user under applicable law. You may configure your web browser to block strictly necessary cookies, but you might then not be able to use the website’s functionalities as intended.
To the extent that information processed in connection with strictly necessary cookies should qualify as personal data in a given case, the legal ground for that processing is Mrs Mummy PhD’s legitimate interest to operate the Site.
Performance Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and how visitors move around the Site. They help us to improve the user friendliness of a website and therefore enhance the user’s experience.
Further information collected by performance cookies may include e.g.: internet browser and operating system used, the domain name of the website which you previously visited, the number of visits, average duration of visit, and pages called up.
The information collected by these cookies is aggregated and can normally not be linked to a specific natural person. To the extent that information processed in connection with performance cookies should, in a given case, qualify as personal data, the legal ground for that processing is the user’s consent.
Functionality Cookies
These cookies allow the Site to remember choices you make or information you enter (such as your username, language or the region you are in) and provide enhanced, more personal features. They are also used to enable requested functions such as playing videos.
To the extent that information processed in connection with functionality cookies should, in a given case, qualify as personal data, the legal ground for that processing is the user’s consent.
Marketing Cookies
Marketing cookies (also referred to as targeting or advertising cookies) are used to deliver adverts on third party websites more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign.
Legal basis for the processing of personal data in connection with marketing cookies (if any) is the user’s consent.
You may find detailed information about the different cookies (e.g. purpose of the cookie and recipient of the information collected by the cookie) here www.aboutcookies.org.
Cookie list
A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:
Strictly Necessary cookies
| Cookie key | Domain | Path | Cookie type | Expiration | Description |
| __cf_bm | .convertkit.com | / | Third-party | 30 minutes | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. |
| _GRECAPTCHA | .google.com | /recaptcha | Third-party | 6 months | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. |
Performance cookies
| Cookie key | Domain | Path | Cookie type | Expiration | Description |
| _ga | .mrsmummyphd.com | / | First-party | 2 years | This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. |
| _gid | .mrsmummyphd.com | / | First-party | 1 day | This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews. |
Marketing Cookies
| Cookie key | Domain | Path | Cookie type | Expiration | Description |
| test_cookie | .doubleclick.net | / | Third-party | 15 minutes | This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies. |
| __gads | .mrsmummyphd.com | / | First-party | 1 year | This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to do with the showing of adverts on the site, for which the owner may earn some revenue. |
| __gads | mrsmummyphd.com | / | First-party | Session | This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to do with the showing of adverts on the site, for which the owner may earn some revenue. |
| IDE | .doubleclick.net | / | Third-party | 1 year | This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
| _gat_gtag_UA_196392751_1 | .mrsmummyphd.com | / | First-party | 1 minute | This cookie is part of Google Analytics and is used to limit requests (throttle request rate). |
Browser settings
If you wish to withdraw your consent to our use of cookies on this Site, or if you wish to delete or control the placing of cookies on your computer, you can also change your browser settings to block cookies or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings at: Internet Explorer, Chrome, Firefox, Safari.
If you disable the cookies that the Site uses, this may impact your experience while on the Site.
You can also delete cookies already stored on your computer. Again, doing this may have a negative impact on the usability of many websites.
If you disable the cookies that the Site uses, this may impact your experience while on the Site.
You can also delete cookies already stored on your computer. Again, doing this may have a negative impact on the usability of many websites.
How can we make changes to our Cookie Policy?
Except to the extent limited by applicable law, we reserve the right, in its sole discretion, to update and amend all or parts of this Cookie Policy, at any time. The version published on the Site is the version actually in force.
